Marketing Analyst

Marketing Analyst

Marketing Analysts leverage data to optimize marketing strategies and drive business growth.

Marketing
Job Family
AU$95k
Salary
Average salary in Australia
5%
Job Growth
The number of positions relative to last year
25
Open Roles
Job openings on Alooba Jobs

Marketing Analysts specialize in interpreting data to enhance marketing efforts. They analyze market trends, consumer behavior, and campaign performance to inform marketing strategies. Proficient in data analysis tools and techniques, they bridge the gap between data and marketing decision-making. Their role is crucial in tailoring marketing efforts to target audiences effectively and efficiently.

What are the responsibilities & duties of a Marketing Analyst

  • Analyze market trends and consumer behavior to inform marketing strategies
  • Generate reports and analyses for various marketing channels to enable data-driven decision-making
  • Collaborate with marketing teams to optimize campaigns based on data insights
  • Monitor and report on marketing campaign performance
  • Develop and maintain marketing dashboards and visualizations
  • Evaluate the effectiveness of advertising campaigns and channels
  • Assist in developing marketing strategies based on data insights

What are the required skills & experiences of a Marketing Analyst?

  • Proficiency in data analysis tools (e.g., Excel, Tableau, Google Analytics)
  • Understanding of marketing principles and consumer behavior
  • Experience with CRM software
  • Experience with digital marketing tools
  • Analytical and problem-solving skills
  • Effective communication of insights to non-technical stakeholders
  • Ability to identify and track relevant community metrics (e.g., repeat attendance at events)
  • Knowledge of SEO and keyword research tools

Discover how Alooba can help identify the best Marketing Analysts for your team

Marketing Analyst Levels

Intern Marketing Analyst

Intern Marketing Analyst

An Intern Marketing Analyst plays a key role in supporting marketing initiatives by analyzing data and providing insights to optimize marketing strategies. They assist in data collection, analysis, and reporting, while gaining valuable hands-on experience in the field of marketing analytics.

Graduate Marketing Analyst

Graduate Marketing Analyst

A Graduate Marketing Analyst applies analytical techniques to measure marketing campaign effectiveness, identify consumer trends, and optimize marketing strategies. They possess a strong foundation in data analysis, marketing principles, and digital analytics tools, allowing them to generate actionable insights that drive marketing success.

Junior Marketing Analyst

Junior Marketing Analyst

A Junior Marketing Analyst plays a vital role in helping organizations make data-driven marketing decisions. They assist in analyzing marketing campaigns, conducting market research, and providing insights to optimize marketing strategies. With a strong foundation in data analysis and marketing principles, they contribute to driving business growth through effective marketing initiatives.

Marketing Analyst (Mid-Level)

Marketing Analyst (Mid-Level)

A Mid-Level Marketing Analyst is a data-driven professional who leverages analytics to measure marketing campaign performance, identify consumer trends, and optimize marketing strategies. They possess a strong understanding of marketing principles and use data to provide actionable insights that drive business growth.

Senior Marketing Analyst

Senior Marketing Analyst

A Senior Marketing Analyst is a data-driven professional who combines marketing expertise with analytical skills to uncover insights that drive marketing strategies. They analyze marketing campaigns, customer behavior, and market trends to optimize marketing performance and maximize ROI. Their expertise in data analysis and marketing enables them to make data-backed recommendations that fuel business growth.

Lead Marketing Analyst

Lead Marketing Analyst

A Lead Marketing Analyst is a strategic thinker who combines data analysis with marketing expertise to drive successful marketing campaigns. They lead a team of analysts, conduct market research, and provide insights that inform marketing strategies. Their ability to analyze data and identify trends helps optimize marketing efforts and drive business growth.

Common Marketing Analyst Required Skills

A/B TestingA/B TestingAARRRAARRRAccount ManagementAccount ManagementActive ListeningActive ListeningAdaptabilityAdaptabilityAdobe PhotoshopAdobe PhotoshopAdobe TargetAdobe TargetAdvanced AnalyticsAdvanced AnalyticsAgileAgileAgreeablenessAgreeablenessAhrefsAhrefsAlteryx DesignerAlteryx DesignerAmazon AthenaAmazon AthenaAmazon AuroraAmazon AuroraAnalytical MindsetAnalytical MindsetAnalytical ReasoningAnalytical ReasoningAnalytics ManagementAnalytics ManagementAnalytics ProgrammingAnalytics ProgrammingAnalytics Project ManagementAnalytics Project ManagementApache TomcatApache TomcatArea ChartsArea ChartsAssociation RulesAssociation RulesAttention to DetailAttention to DetailAttribution ModelsAttribution ModelsAvailability HeuristicAvailability HeuristicBacklinkoBacklinkoBar ChartsBar ChartsBiasBiasBlind-spot BiasBlind-spot BiasBonferroni CorrectionBonferroni CorrectionBounce RatesBounce RatesBrand AwarenessBrand AwarenessBreak-even AnalysisBreak-even AnalysisBubble ChartsBubble ChartsBusiness AcumenBusiness AcumenBusiness AnalyticsBusiness AnalyticsBusiness InsightsBusiness InsightsBusiness Intelligence DevelopmentBusiness Intelligence DevelopmentBusiness StrategyBusiness StrategyButterfly ChartsButterfly ChartsBuzzSumoBuzzSumo
Canva
Canva
Causal InferenceCausal InferenceCause & EffectCause & EffectCentral Limit TheoremCentral Limit TheoremChain-of-Thought PromptingChain-of-Thought PromptingChart InterpretationChart InterpretationChatbotsChatbotsChi-Squared DistributionChi-Squared DistributionClient ManagementClient ManagementCloud ArchitectureCloud ArchitectureCognitive BiasesCognitive BiasesCollaborationCollaborationCollectionsCollectionsColumn ChartsColumn ChartsCommercial InsightsCommercial InsightsCommunicationCommunicationComparatorsComparatorsCompassionCompassionConditional ProbabilityConditional ProbabilityConfirmation BiasConfirmation BiasConflict ManagementConflict ManagementConfusion MatricesConfusion MatricesContent GenerationContent GenerationContinuous VariablesContinuous VariablesControl StructuresControl StructuresConversion Rate OptimisationConversion Rate OptimisationConversion RatesConversion RatesCookiesCookiesCorrelationCorrelationCrazy EggCrazy EggCreativityCreativityCriteoCriteoCross Domain TrackingCross Domain TrackingCross-Device TrackingCross-Device Trackingcsv filescsv filesCuriosityCuriosityCustomer AnalyticsCustomer AnalyticsCustomer Data PlatformsCustomer Data PlatformsCustomer InsightsCustomer InsightsDashboardingDashboardingDataDataData AdvocacyData AdvocacyData AnalysisData AnalysisData EntryData EntryData EthicsData EthicsData ExplorationData ExplorationData InterpretationData InterpretationData LiteracyData LiteracyData ManipulationData ManipulationData MartData MartData MiningData MiningData ProcessingData ProcessingData StorytellingData StorytellingData StrategyData StrategyData TransformationsData TransformationsData VisualizationData VisualizationData-Driven Decision MakingData-Driven Decision MakingData-Driven InsightsData-Driven InsightsDemand AnalyticsDemand AnalyticsDemand ForecastingDemand ForecastingDependency GraphsDependency GraphsDifference in DifferencesDifference in DifferencesDigital AnalyticsDigital AnalyticsDigital Marketing AnalyticsDigital Marketing AnalyticsDisplay MarketingDisplay MarketingDistributed Data ProcessingDistributed Data ProcessingDomoDomo
DoubleClick
DoubleClick
dplyrdplyrDunning-Kruger EffectDunning-Kruger EffectEmotional IntelligenceEmotional IntelligenceEmpathyEmpathyEnglishEnglishEnglish GrammarEnglish GrammarEnglish SpellingEnglish SpellingEnthusiasmEnthusiasmError of DecompositionError of DecompositionEvaluation MetricsEvaluation MetricsEvent AnalyticsEvent AnalyticsEvent Data AnalysisEvent Data AnalysisEvent TrackingEvent TrackingExploratory Data AnalysisExploratory Data AnalysisExtroversionExtroversionFacebook AdsFacebook AdsFactual AccuracyFactual AccuracyFew-Shot PromptingFew-Shot PromptingFitting AlgorithmsFitting AlgorithmsForecastingForecastingFormulasFormulasFunnelsFunnelsFuzzy MatchingFuzzy MatchingGLMGLMGoal-OrientedGoal-Oriented
Google Ads
Google Ads
Google AdSense
Google AdSense
Google AnalyticsGoogle AnalyticsGoogle Display AdsGoogle Display AdsGoogle Search AdsGoogle Search Ads
Google Sheets
Google Sheets
Google Tag ManagerGoogle Tag ManagerGrafanaGrafanaGraph AnalyticsGraph AnalyticsGraphic DesignGraphic DesignGroovyGroovyGrowth MindsetGrowth MindsetHeapHeapHeat MapsHeat MapsHistogramsHistogramsHomoscedasticityHomoscedasticityHotjarHotjarHubSpotHubSpotHypothesis TestingHypothesis TestingICPICPIllusory CorrelationIllusory CorrelationIndexingIndexingIndustriousnessIndustriousnessInfrastructure Performance MonitoringInfrastructure Performance MonitoringInteractive Query ServiceInteractive Query ServiceInterpersonal CommunicationInterpersonal CommunicationInterpersonal SkillsInterpersonal SkillsKanbanKanbanLanding PagesLanding PagesLean MethodologyLean MethodologyLifetime Value AnalysisLifetime Value AnalysisLiftLiftLine ChartsLine ChartsLinear ExtrapolationLinear ExtrapolationLinear Model AnalysisLinear Model AnalysisLinear ModellingLinear ModellingLogistic RegressionsLogistic RegressionsLookerLooker
Looker Studio
Looker Studio
LSILSIMacrosMacrosManaging UpManaging UpMarket AnalyticsMarket AnalyticsMarket Basket AnalysisMarket Basket AnalysisMarket ResearchMarket ResearchMarketingMarketingMarketing AnalyticsMarketing AnalyticsMarketing AutomationMarketing AutomationMarketing ChannelsMarketing ChannelsMarketing LiftMarketing LiftMarketing ReachMarketing ReachMarkov ChainsMarkov ChainsMeasures of Central TendencyMeasures of Central TendencyMeasures of DispersionMeasures of DispersionMercurialMercurialMetricsMetricsMicrosoft AccessMicrosoft AccessMicrosoft AdvertisingMicrosoft AdvertisingMicrosoft ExcelMicrosoft ExcelMitigating BiasesMitigating BiasesMixpanelMixpanelMode AnalyticsMode AnalyticsMouseflowMouseflowMoving AveragesMoving AveragesMozMozNatural Language ProcessingNatural Language ProcessingNeuroticismNeuroticismNode.jsNode.jsNormal DistributionNormal DistributionNumerical ReasoningNumerical ReasoningOffline MarketingOffline MarketingOLAPOLAPOracle Business Intelligence Enterprise Edition PlusOracle Business Intelligence Enterprise Edition PlusOrderlinessOrderlinessOrganisational AnalyticsOrganisational AnalyticsOverconfidence BiasOverconfidence BiasOWASPOWASPP-ValueP-ValuePandasPandasPassword HandlingPassword HandlingPercentagesPercentagesPerformance MarketingPerformance MarketingPerformance MetricsPerformance MetricsPersonal SkillsPersonal SkillsPHPPHPPie ChartsPie ChartsPivot TablesPivot TablesPlotlyPlotlyPolitenessPolitenessPowerPointPowerPointPPC MarketingPPC MarketingPrescriptive AnalyticsPrescriptive AnalyticsPresentationsPresentationsPrincipal Component AnalysisPrincipal Component AnalysisProbabilityProbabilityProbability DensityProbability DensityProblem SolvingProblem SolvingProduct AnalyticsProduct AnalyticsProject ManagementProject ManagementProspectingProspectingQualitative ResearchQualitative ResearchQuality AssuranceQuality AssuranceQuantitative ResearchQuantitative ResearchQuickSightQuickSightR^2R^2Radar ChartsRadar ChartsReduxReduxRegression ModelsRegression ModelsRegressionsRegressionsRelational Data ModelsRelational Data ModelsRelational DatabasesRelational DatabasesRemarketingRemarketingReportingReportingRequirements GatheringRequirements GatheringRFM AnalysisRFM AnalysisRisk AnalysisRisk AnalysisRoboticsRoboticsSales AnalyticsSales AnalyticsSales FunnelsSales FunnelsSalesforce Customer 360Salesforce Customer 360SamplingSamplingSampling BiasSampling BiasSAP HANASAP HANASASSASScatter ChartsScatter ChartsSeabornSeabornSearch Engine MarketingSearch Engine MarketingSearch Engine OptimizationSearch Engine OptimizationSearch EnginesSearch EnginesSeasonalitySeasonalitySeasonality AnalysisSeasonality AnalysisSegmentationSegmentationSentiment AnalysisSentiment AnalysisSessionsSessionsSisense for Cloud Data TeamsSisense for Cloud Data TeamsSocial MediaSocial MediaSocial Media AnalyticsSocial Media AnalyticsSortingSortingSpatial ReasoningSpatial ReasoningSpreadsheetsSpreadsheetsSQL ServerSQL ServerSSASSSASStandard DeviationStandard DeviationStatisticsStatisticsStrategic InsightsStrategic InsightsStrategic ThinkingStrategic ThinkingString ManipulationString ManipulationSummary StatsSummary StatsSupermetricsSupermetricsSurvivorship BiasSurvivorship BiasSwiftSwiftSystems ArchitectureSystems ArchitectureT-ScoresT-ScoresT-TestsT-TestsTableauTableauTask ManagementTask ManagementTechnical WritingTechnical WritingTest EnvironmentTest EnvironmentText PreprocessingText PreprocessingThe Big Five Personality ModelThe Big Five Personality ModeltidyrtidyrtidyversetidyverseTopic ModelingTopic ModelingTracking CodesTracking CodesTranslationTranslationTreemapsTreemapsTrend AnalysisTrend AnalysisTV MarketingTV MarketingTypes of DataTypes of DataTypes of ErrorsTypes of ErrorsUATUATUnstructured DataUnstructured DataUser EventsUser EventsUser OnboardingUser OnboardingUser RetentionUser RetentionUserflowUserflowVarianceVarianceVBAVBAVerbal ReasoningVerbal ReasoningViewsViewsVisual BasicVisual BasicVolatilityVolatilityWeighted AveragesWeighted AveragesWorkflowWorkflowWorkflow ManagementWorkflow ManagementWritten CommunicationWritten CommunicationYield AnalyticsYield AnalyticsZ-ScoresZ-Scores

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