Digital Analyst

Digital Analyst

Utilize digital data to drive insights, inform strategy, and enhance online business performance.

Marketing
Job Family
AU$100k
Salary
Average salary in Australia
7%
Job Growth
The number of positions relative to last year
23
Open Roles
Job openings on Alooba Jobs

Digital Analysts leverage digital data to generate actionable insights, optimize online marketing strategies, and improve customer engagement. They specialize in analyzing web traffic, user behavior, and online marketing campaigns to enhance digital marketing efforts. Digital Analysts typically use tools like Google Analytics, SQL, and Adobe Analytics to interpret complex data sets, and they collaborate with marketing and IT teams to drive business growth through data-driven decisions.

Typical Responsibilities & Duties of a Digital Analyst

  • Analyze web traffic and user behavior to gain insights into customer needs and journeys.
  • Develop and implement tracking concepts to ensure high-quality data collection.
  • Create and manage KPI frameworks to evaluate digital marketing performance.
  • Support data literacy through trainings, workshops, and self-service analytics tools.
  • Collaborate with marketing, product, and IT teams to optimize digital strategies.
  • Conduct customer analytics, segmentations, and journey mapping.
  • Generate digital insights and reports to inform marketing and CRM strategies.
  • Implement and maintain tagging and tracking solutions for multiple websites.
  • Collaborate internationally on innovative projects to share and adopt best practices.
  • Drive new analytical initiatives, including automation of business processes.
  • Participate in CRM data projects, ensuring robust data for meaningful insights.
  • Lead client engagements, presenting data-driven insights and strategic recommendations.

Typical Role Requirements of a Digital Analyst

  • Proficient in SQL and knowledgeable in GA4 and Adobe Analytics.
  • Bachelor's degree in a quantitative field or equivalent professional experience.
  • Strong skills in data visualization and dashboarding.
  • Ability to work autonomously in entrepreneurial environments.
  • Excellent data storytelling and communication skills.
  • Experience with CRM data and understanding of customer journey analytics.
  • Knowledge of digital marketing, online channels, and data experimentation.
  • Familiarity with IT Service Management and third-party vendor management.
  • Proficiency in data analysis and visualization tools such as Tableau and Python.
  • Strong problem-solving skills and ability to derive insights from large data sets.
  • Effective stakeholder management and interpersonal skills.
  • Experience in Agile development framework is preferred.

Discover how Alooba can help identify the best Digital Analysts for your team

Digital Analyst Levels

Intern Digital Analyst

Intern Digital Analyst

An Intern Digital Analyst is a budding professional who assists in analyzing digital data to draw key recommendations around website optimization and campaign efficiency. They are learning to use analytical tools, interpret data, and communicate findings to drive digital marketing strategies.

Graduate Digital Analyst

Graduate Digital Analyst

A Graduate Digital Analyst is an entry-level professional who applies their data analysis skills to digital data, helping businesses understand their online performance. They are adept at using digital analytics tools, interpreting web traffic data, and providing actionable insights to optimize digital marketing strategies.

Junior Digital Analyst

Junior Digital Analyst

A Junior Digital Analyst is an entry-level professional who supports the collection, analysis, and interpretation of digital data. They contribute to understanding user behavior, campaign performance, and website analytics. Their work forms the foundation for data-driven digital strategy and marketing decisions.

Digital Analyst (Mid-Level)

Digital Analyst (Mid-Level)

A Digital Analyst is a crucial player in the digital marketing landscape. They use analytics tools to track, measure, and analyze digital data to gain insights and drive marketing strategies. With a blend of technical and business acumen, they help businesses optimize their digital presence and performance.

Senior Digital Analyst

Senior Digital Analyst

A Senior Digital Analyst is an expert in leveraging data to drive digital strategies. They analyze online behavior, track digital marketing campaigns, and use web analytics tools to optimize digital platforms. Their insights help shape online customer experiences, guide digital marketing efforts, and drive online business growth.

Lead Digital Analyst

Lead Digital Analyst

A Lead Digital Analyst is a seasoned professional who leverages digital data to drive strategic business decisions. They oversee the collection and interpretation of digital data, guide digital strategy, and lead a team of analysts to ensure that the digital initiatives of the organization are data-driven and effective.

Common Digital Analyst Required Skills

AdaptabilityAdaptabilityAdobe AnalyticsAdobe AnalyticsAdobe PhotoshopAdobe PhotoshopAmazon AuroraAmazon AuroraAnalytics EngineeringAnalytics EngineeringApache CassandraApache CassandraApache KafkaApache KafkaApplication Performance MonitoringApplication Performance MonitoringArraysArraysAssertivenessAssertivenessAttribution ModelsAttribution ModelsAWS LambdaAWS LambdaBinomial DistributionBinomial DistributionBonferroni CorrectionBonferroni CorrectionBounce RatesBounce RatesBusiness IntelligenceBusiness IntelligenceBusiness Intelligence DevelopmentBusiness Intelligence DevelopmentCCC#C#
Canva
Canva
Classification ModelsClassification ModelsClickstream AnalysisClickstream AnalysisClient ManagementClient ManagementCloudera Data PlatformCloudera Data PlatformCollaborationCollaborationCollectorsCollectorsCommercial InsightsCommercial InsightsContent GenerationContent GenerationContent Management SystemsContent Management SystemsCookiesCookiesCrazy EggCrazy EggCriteoCriteoCross Site ScriptingCross Site ScriptingCross-Device TrackingCross-Device Trackingcsv filescsv filesCustomer AnalyticsCustomer AnalyticsCustomer InsightsCustomer InsightsDaskDaskData FederationData FederationData LakeData LakeData ManagementData ManagementData SecurityData SecurityData StorytellingData StorytellingDatabase MonitoringDatabase MonitoringDenial of ServiceDenial of ServiceDependency GraphsDependency GraphsDependency InversionDependency InversionDigital Marketing AnalyticsDigital Marketing AnalyticsDisplay MarketingDisplay MarketingDistributionsDistributions
DoubleClick
DoubleClick
English PunctuationEnglish PunctuationEnglish SpellingEnglish SpellingEvaluation MetricsEvaluation MetricsEvent AnalyticsEvent AnalyticsEvent Data AnalysisEvent Data AnalysisEvent TrackingEvent TrackingFacebook AdsFacebook AdsFivetranFivetranForkingForkingFullStoryFullStoryFunctional RequirementsFunctional RequirementsFunctionsFunctionsFunnelsFunnels
Google Ads
Google Ads
Google AdSense
Google AdSense
Google AnalyticsGoogle AnalyticsGoogle Display AdsGoogle Display AdsGoogle Search AdsGoogle Search AdsGoogle Tag ManagerGoogle Tag ManagerGraph AnalyticsGraph AnalyticsGraphic DesignGraphic DesignHeat MapsHeat MapsHelmHelmIncremental LoadingIncremental LoadingIndexingIndexingInfrastructure Performance MonitoringInfrastructure Performance MonitoringInternet SecurityInternet SecurityJuliaJuliaKanbanKanbanKnowledge GraphsKnowledge GraphsLean MethodologyLean MethodologyLFSLFSListsListsLLMsLLMsMariaDBMariaDBMarkdownMarkdownMarket AnalyticsMarket AnalyticsMarket ResearchMarket ResearchMarketingMarketingMarketing AnalyticsMarketing AnalyticsMarketing AutomationMarketing AutomationMarketing ChannelsMarketing ChannelsMarketing LiftMarketing LiftMarketing ReachMarketing ReachMATLABMATLABMicrosoft AdvertisingMicrosoft AdvertisingMinimum Remaining ValuesMinimum Remaining ValuesMonday.comMonday.comMongoDBMongoDBMulticollinearityMulticollinearityMySQLMySQLOffline MarketingOffline MarketingOne-Hot EncodingOne-Hot EncodingOperation AnalyticsOperation AnalyticsOrganisational AnalyticsOrganisational AnalyticsPandasPandasPassword HandlingPassword HandlingPercentagesPercentagesPerformance MarketingPerformance MarketingPowerPointPowerPointPPC MarketingPPC MarketingPrescriptive AnalyticsPrescriptive AnalyticsReduxReduxRemarketingRemarketingRemote RepositoriesRemote RepositoriesReportingReportingSearch Engine MarketingSearch Engine MarketingSearch Engine OptimizationSearch Engine OptimizationSeasonalitySeasonalitySessionsSessionsSnapLogicSnapLogicSnowflake Data CloudSnowflake Data CloudSocial MediaSocial MediaSocial Media AnalyticsSocial Media AnalyticsSpatial ReasoningSpatial ReasoningSQLSQLStrategic ThinkingStrategic ThinkingSummary StatsSummary StatsSurvivorship BiasSurvivorship BiasSwiftSwiftT-ScoresT-ScoresTranslationTranslationUsability TestingUsability TestingUser ExperienceUser ExperienceUser Experience AnalyticsUser Experience AnalyticsUser RetentionUser RetentionVerticaVerticaWebsite HeatmapsWebsite HeatmapsWindowsWindowsWithdrawalWithdrawalWormsWormsYAMLYAML

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