Search Analyst

Marketing

Job Family

AU$105K

Salary

Average salary in Australia

Job Growth

Search Analysts specialize in managing search engine marketing campaigns, focusing on both organic and paid search strategies. They work with platforms like Google, Microsoft, and Yahoo to optimize search performance, analyze trends, and create effective advertising campaigns. Their expertise includes keyword development, ad creation, campaign analysis, and leveraging data to drive strategic decisions. Search Analysts play a crucial role in maximizing online visibility and achieving specific marketing targets.

What are the responsibilities & duties of a Search Analyst?

Managing holistic SEM programs including keyword development, ad creative strategy, trafficking recommendations, and reporting
Actively participating in strategy meetings and documenting key action items
Analyzing data from multiple sources to draw actionable conclusions
Optimizing and testing bid strategies for improved performance
Translating campaign goals into effective SEM tactics and executing them efficiently
Implementing Paid Search best practices and identifying opportunities for optimization
Monitoring industry trends and summarizing key findings for stakeholders
Developing proficiency with SEM tools and platforms
Creating and refining campaign ad copy and ensuring accurate tagging of traffic and creative elements
Developing performance forecasts and budget recommendations based on data analysis
Collaborating with clients and internal teams to provide concise and timely reporting
Daily, weekly, and monthly performance monitoring to optimize campaigns

What are the required skills & experiences of a Search Analyst?

A four-year degree and 1-2 years of experience in analytical or digital marketing; exposure to SEM preferred
Strong problem-solving skills and effective time management
Detail-oriented with a commitment to accuracy and objectives
Solid quantitative, research, and data interpretation skills
Familiarity with the digital advertising space and a passion for SEM
Strong communication skills, both written and verbal
Experience in paid search across major U.S. search engines and ad platforms
Proven record of success in paid search marketing programs
Skills in both quantitative and qualitative analysis
Aptitude for managing campaigns in a dynamic environment
High attention to detail and strong problem-solving abilities
Ability to work independently and collaboratively

Core Search Analyst Required Skills

Discover how Alooba can help identify the best Search Analysts for your team

Search Analyst Levels

Intern Search Analyst

An Intern Search Analyst is an entry-level role that supports the implementation and optimization of search marketing campaigns. They assist in keyword research, SEO analysis, and report generation, offering a fresh perspective and eagerness to learn in a fast-paced digital marketing environment.

Graduate Search Analyst

A Graduate Search Analyst is an entry-level professional who uses their knowledge of search engine optimization and digital marketing to drive traffic and improve website visibility. They analyze search data, conduct keyword research, and implement SEO strategies to optimize a company's online presence and reach.

Junior Search Analyst

A Junior Search Analyst is an early-career professional who optimizes a company's online presence by leveraging analytical tools and search engine optimization (SEO) techniques. They monitor search trends, analyze website data, and implement strategies to improve visibility and user engagement.

Search Analyst (Mid-Level)

A Search Analyst is a key player in driving digital marketing success. They analyze search engine behavior, conduct keyword research, and optimize SEO/SEM strategies. Their insights help to enhance website visibility, drive traffic, and boost online conversions.

Senior Search Analyst

A Senior Search Analyst is a seasoned professional who leverages their expertise in search engine optimization, digital marketing analytics, and keyword research to drive organic traffic and improve online visibility. They strategize and implement search engine marketing campaigns, analyze web traffic metrics, and ensure the company's online content is search engine friendly.

Lead Search Analyst

A Lead Search Analyst is a seasoned professional who leverages data to optimize search engine performance and drive digital marketing strategies. They analyze search trends, conduct keyword research, and optimize SEO to enhance online visibility and drive user engagement. Their expertise in data analysis and digital marketing fuels business growth and brand awareness.

Over 50,000 Candidates Can't Be Wrong

The test was conducted in all fairness and without any prejudice. It was very well set and the difficulty levels were well measured. I would like to take this opportunity to thank/congratulate the team for the methodology in conducting the test.

Hansel

Analytics candidate for Asian enterprise

Frankly, I loved the entire experience, I learned my shortcoming, giving a test like this after a while. An we know, practise and practise will make the you perfect!!

Rakesh

Senior marketing manager for travel company

That was definitely my first time ever being interviewed for skill assessment with the Alooba platform. Great experience and the value bestowed through such means is utterly respected on my behalf! I believe such online assessments should become more and more ubiquitous.

Yoav

Senior strategy manager candidate at global travel giant

Overall, I found the test to be well-designed and comprehensive, effectively assessing the relevant skills and knowledge required for the position. The questions were thought-provoking and challenged me to think critically.

Sami

Senior marketing manager candidate for leading SE Asia corporate

Our Customers Say

I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

Shen Liu, Logickube (Principal at Logickube)

I wouldn't dream of hiring somebody in a technical role without doing that technical assessment because the number of times where I've had candidates either on paper on the CV, say, I'm a SQL expert or in an interview, saying, I'm brilliant at Excel, I'm brilliant at this. And you actually put them in front of a computer, say, do this task. And some people really struggle. So you have to have that technical assessment.

Mike Yates, The British Psychological Society (Head of Data & Analytics)

We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.

Scott Crowe, Canva (Lead Recruiter - Data)

How can you accurately assess somebody's technical skills, like the same way across the board, right? We had devised a Tableau-based assessment. So it wasn't like a past/fail. It was kind of like, hey, what do they send us? Did they understand the data or the values that they're showing accurate? Where we'd say, hey, here's the credentials to access the data set. And it just wasn't really a scalable way to assess technical - just administering it, all of it was manual, but the whole process sucked!

Cole Brickley, Avicado (Director Data Science & Business Intelligence)