CRM Analyst

Marketing

Job Family

AU$90K

Salary

Average salary in Australia

Job Growth

CRM Analysts specialize in analyzing customer relationship management (CRM) data to enhance customer engagement, optimize marketing strategies, and drive sales growth. They play a key role in understanding customer behaviors, segmenting audiences, and aiding in the development of targeted marketing campaigns. CRM Analysts are adept at using CRM platforms, interpreting data analytics, and providing actionable insights to support business objectives.

What are the responsibilities & duties of a CRM Analyst?

Develop and implement CRM strategies to improve customer engagement and retention
Analyze customer data to identify trends, behaviors, and opportunities for business growth
Collaborate with marketing and sales teams to design targeted campaigns based on CRM data insights
Manage and maintain the CRM database, ensuring data accuracy and completeness
Generate regular reports on CRM activities, campaign effectiveness, and customer feedback
Conduct A/B testing for various marketing campaigns to optimize customer response rates
Provide recommendations for enhancing customer experience and loyalty based on data analysis
Assist in the integration of CRM systems with other business platforms for seamless data flow
Train and support team members in the effective use of CRM tools and data
Stay updated with the latest CRM technologies and data analysis methodologies

What are the required skills & experiences of a CRM Analyst?

Bachelor’s degree in Marketing, Business, Analytics, or a related field
Proven experience in CRM systems and data analysis
Strong understanding of marketing principles and customer engagement strategies
Excellent analytical and problem-solving skills
Proficient in data visualization and reporting tools
Ability to communicate complex data insights in a clear and effective manner
Experience in campaign management and marketing automation platforms
Strong organizational skills with the ability to manage multiple projects simultaneously
Team player with excellent interpersonal and collaboration skills
Keen interest in staying abreast of industry trends and technological advancements

Core CRM Analyst Required Skills

Discover how Alooba can help identify the best CRM Analysts for your team

CRM Analyst Levels

Intern CRM Analyst

An Intern CRM Analyst is a budding professional who assists in managing customer relationship management systems, analyzing customer behavior, and supporting marketing strategies. They are data-driven, detail-oriented, and eager to learn, playing a crucial role in enhancing customer experience and driving business growth.

Graduate CRM Analyst

A Graduate CRM Analyst uses their analytical skills to manage and interpret customer data from CRM systems. They assist in understanding customer behavior, improving customer experience, and driving sales strategies. This entry-level role is a stepping stone for those aspiring to a career in data-driven customer relationship management.

Junior CRM Analyst

A Junior CRM Analyst is an emerging professional who assists in managing and analyzing customer data to enhance customer relationships and drive sales strategies. They are detail-oriented, have a basic understanding of CRM systems, and are eager to learn and grow in the field of CRM analytics.

CRM Analyst (Mid-Level)

A CRM Analyst is a vital player in managing customer relationships and optimizing customer experience. They leverage CRM systems to analyze customer behavior, segment customers, and develop strategies to enhance customer engagement and retention. Their insights drive customer-centric strategies that result in improved sales and customer satisfaction.

Senior CRM Analyst

A Senior CRM Analyst is a strategic professional who leverages customer data to optimize customer relationship management (CRM) strategies. They are skilled in data analysis, database management, and CRM systems, translating customer behavior into actionable insights to drive customer acquisition, retention, and loyalty.

Lead CRM Analyst

A Lead CRM Analyst is a strategic role that leverages data to optimize customer relationship management (CRM) strategies. They are responsible for analyzing customer data, segmenting customers, monitoring CRM performance, and making recommendations for improvements. They lead CRM initiatives and work closely with sales and marketing teams to enhance customer experiences and drive business growth.

Over 50,000 Candidates Can't Be Wrong

Overall, I found the test to be well-designed and comprehensive, effectively assessing the relevant skills and knowledge required for the position. The questions were thought-provoking and challenged me to think critically.

Sami

Senior marketing manager candidate for leading SE Asia corporate

Everything went very well - I liked the structure of this test and everything was relevant to the job

Ling

Data analytics candidate for leading graphic design software business

This was a very interesting round and definitely tests our business acumen. Would be excited to see what's ahead.

Anoop

Data analytics candidate for large enterprise

This is a great test experience that I've not come across before. It has inspired me to brush up on my analytical skills whether or not I'd be offered this role. I'd like to thank the team for this setup and for the time and consideration.

Lee Yee

Senior marketing candidate at leading online travel enterprise

Our Customers Say

I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

Shen Liu, Logickube (Principal at Logickube)

I wouldn't dream of hiring somebody in a technical role without doing that technical assessment because the number of times where I've had candidates either on paper on the CV, say, I'm a SQL expert or in an interview, saying, I'm brilliant at Excel, I'm brilliant at this. And you actually put them in front of a computer, say, do this task. And some people really struggle. So you have to have that technical assessment.

Mike Yates, The British Psychological Society (Head of Data & Analytics)

We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.

Scott Crowe, Canva (Lead Recruiter - Data)

How can you accurately assess somebody's technical skills, like the same way across the board, right? We had devised a Tableau-based assessment. So it wasn't like a past/fail. It was kind of like, hey, what do they send us? Did they understand the data or the values that they're showing accurate? Where we'd say, hey, here's the credentials to access the data set. And it just wasn't really a scalable way to assess technical - just administering it, all of it was manual, but the whole process sucked!

Cole Brickley, Avicado (Director Data Science & Business Intelligence)