With the phase-out of cookies, Apple's restrictions on data collection, and stringent privacy laws complicating traditional targeting and measurement techniques, marketers and analysts might find themselves at a crossroads on evaluating their campaign outcomes. "Measuring Up," offers a lifeline. This podcast features discussions with marketers, analysts, and founders navigating the challenges of this altered measurement landscape. Listeners will gain insights into best practices, tips, and practical guidance from those who have faced similar challenges.
Website: https://measuringuppodcast.com/
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Featured Episode
Breaking into data science with Leondra Gonzalez
With special guest Leondra GonzalezData science has been "the sexiest job of the 21st century" for more than a decade now. For those just coming out of school, or trying to switch from marketing or analytics roles into data science, it's gotten a lot more competitive. Leondra Gonzalez is a Senior Data & Applied Scientist at Microsoft, and is currently co-authoring a book on interviewing for data science roles. Listen in as she shares some advice on the importance of mentors and how to find them, how to handle tricky interview questions, and what organizations can do to diversify the candidate pool.
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