Digital Marketing AnalyticsDigital Marketing Analytics

This page is about the skill Digital Marketing Analytics, which is one of more than 40 technical skills you can assess on Alooba. The Digital Marketing Analytics skill is about showing a knowledge of a variety of digital marketing issues and challenges. It includes: performing basic calculations from tables and visualisations to find core metrics like click through rates, conversion rates, bounce rates, ROI etc. It also includes understanding core metrics and the causes behind changes in them. These questions cover numerous channels such as SEO, SEM, paid social and offline marketing. Because of the nature of skill, strong candidates here typically demonstrate strong commercial acumen, with the questions being closely tied to business outcomes of revenue and profit.

Check out the other skills here.

What types of things are included in the Digital Marketing Analytics skill?

The Digital Marketing Analytics skill assesses knowledge of topics like Analytics Definitions, Analytics/Marketing KPIs, Attribution, Channels, CRO, Cross-domain Tracking, Marketing/Analytics Funnel, Marketing Reach, Remarketing, RFM, SEO & Tag Managers

Which types of roles require good Digital Marketing Analytics skills?

Digital Marketing Analytics is a commonly assessed skill for roles such as Digital Marketing Analyst, Growth Analyst, Marketing Analyst & Performance Marketer.

Why should we test someone’s Digital Marketing Analytics skills?

A critical part of running an ethical hiring process that’s fair and meritocratic is having objective measures of someone’s skills. Why does ethical hiring matter? Simple - it helps you hire the best person for the job.

Robert Half reported that the cost of a bad hire is on average 15-21% of the employee’s salary.

What was the most common reason for mis-hires? A lack of the right technical skills. This a true hiring own-goal, as it’s so easily preventable through a valid, thorough skills assessment.

So, if your role requires a candidate to know Digital Marketing Analytics well, you can validate that with Alooba Assess.

Can I test my current team’s Digital Marketing Analytics skills too?

Yes you sure can. You can assess their skills using Alooba Growth.

Which tests can I find the Digital Marketing Analytics skill in?

Digital Marketing Analytics can be assessed through the Concepts & Knowledge test & Free Response test. The Free Response Test includes different answer options like written responses, video answers and diagram answers.

Can I add my own Digital Marketing Analytics questions?

Yes, you can add your own Digital Marketing Analytics questions via the question bank.

How do I get access to Alooba to test Digital Marketing Analytics skills?

Feel free to reach out and book a quick discovery call here.

How difficult is the Digital Marketing Analytics skill?

Each question on Alooba is categorized by difficulty - Easy, Medium & Hard. You can set the difficulty level to whatever you like by picking and choosing the questions that you want to include.

What else can I assess with Alooba?

You can also assess someone’s intelligence, their personality type and critical soft skills, like communication.

Discover How To Get Started Assessing Digital Marketing Analytics Skills

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