Digital Marketing Analytics: Everything You Need to Know When Assessing Digital Marketing Analytics Skills

Digital Marketing Analytics

This page is about the skill Digital Marketing Analytics, which is one of more than 40 technical skills you can assess on Alooba. The Digital Marketing Analytics skill is about showing a knowledge of a variety of digital marketing issues and challenges. It includes: performing basic calculations from tables and visualisations to find core metrics like click through rates, conversion rates, bounce rates, ROI etc. It also includes understanding core metrics and the causes behind changes in them. These questions cover numerous channels such as SEO, SEM, paid social and offline marketing. Because of the nature of skill, strong candidates here typically demonstrate strong commercial acumen, with the questions being closely tied to business outcomes of revenue and profit.

Check out the other skills here.

What types of things are included in the Digital Marketing Analytics skill?

The Digital Marketing Analytics skill assesses knowledge of topics like Analytics Definitions, Analytics/Marketing KPIs, Attribution, Channels, CRO, Cross-domain Tracking, Marketing/Analytics Funnel, Marketing Reach, Remarketing, RFM, SEO & Tag Managers

Which types of roles require good Digital Marketing Analytics skills?

Digital Marketing Analytics is a commonly assessed skill for roles such as Digital Marketing Analyst, Growth Analyst, Marketing Analyst & Performance Marketer.

Why should we test someone’s Digital Marketing Analytics skills?

A critical part of running an ethical hiring process that’s fair and meritocratic is having objective measures of someone’s skills. Why does ethical hiring matter? Simple - it helps you hire the best person for the job.

Robert Half reported that the cost of a bad hire is on average 15-21% of the employee’s salary.

What was the most common reason for mis-hires? A lack of the right technical skills. This a true hiring own-goal, as it’s so easily preventable through a valid, thorough skills assessment.

So, if your role requires a candidate to know Digital Marketing Analytics well, you can validate that with Alooba Assess.

Can I test my current team’s Digital Marketing Analytics skills too?

Yes you sure can. You can assess their skills using Alooba Growth.

Which tests can I find the Digital Marketing Analytics skill in?

Digital Marketing Analytics can be assessed through the Concepts & Knowledge test & Free Response test. The Free Response Test includes different answer options like written responses, video answers and diagram answers.

Can I add my own Digital Marketing Analytics questions?

Yes, you can add your own Digital Marketing Analytics questions via the question bank.

How do I get access to Alooba to test Digital Marketing Analytics skills?

Feel free to reach out and book a quick discovery call here.

How difficult is the Digital Marketing Analytics skill?

Each question on Alooba is categorized by difficulty - Easy, Medium & Hard. You can set the difficulty level to whatever you like by picking and choosing the questions that you want to include.

What else can I assess with Alooba?

You can also assess someone’s intelligence, their personality type and critical soft skills, like communication.

Discover How To Get Started Assessing Digital Marketing Analytics Skills

Over 50,000 Candidates Can't Be Wrong

Overall, I found the test platform to be very user-friendly and well-designed. It provided a smooth and efficient experience throughout the assessment.

Rahul

Marketing candidate at global travel enterprise

Overall, I found the test to be well-designed and comprehensive, effectively assessing the relevant skills and knowledge required for the position. The questions were thought-provoking and challenged me to think critically.

Sami

Senior marketing manager candidate for leading SE Asia corporate

The assessment exam was interesting enough to test my sales and marketing knowledge.

Vera

Business development rep for Australian startup

A great experience overall, smooth platform, easy to use, challenging questions and very relevant to the role.

Yoel

Senior marketing analyst for travel multinational

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I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

Shen Liu, Logickube (Principal at Logickube)

We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.

Scott Crowe, Canva (Lead Recruiter - Data)

How can you accurately assess somebody's technical skills, like the same way across the board, right? We had devised a Tableau-based assessment. So it wasn't like a past/fail. It was kind of like, hey, what do they send us? Did they understand the data or the values that they're showing accurate? Where we'd say, hey, here's the credentials to access the data set. And it just wasn't really a scalable way to assess technical - just administering it, all of it was manual, but the whole process sucked!

Cole Brickley, Avicado (Director Data Science & Business Intelligence)

I wouldn't dream of hiring somebody in a technical role without doing that technical assessment because the number of times where I've had candidates either on paper on the CV, say, I'm a SQL expert or in an interview, saying, I'm brilliant at Excel, I'm brilliant at this. And you actually put them in front of a computer, say, do this task. And some people really struggle. So you have to have that technical assessment.

Mike Yates, The British Psychological Society (Head of Data & Analytics)

I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

Shen Liu, Logickube (Principal at Logickube)

We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.

Scott Crowe, Canva (Lead Recruiter - Data)

How can you accurately assess somebody's technical skills, like the same way across the board, right? We had devised a Tableau-based assessment. So it wasn't like a past/fail. It was kind of like, hey, what do they send us? Did they understand the data or the values that they're showing accurate? Where we'd say, hey, here's the credentials to access the data set. And it just wasn't really a scalable way to assess technical - just administering it, all of it was manual, but the whole process sucked!

Cole Brickley, Avicado (Director Data Science & Business Intelligence)

I wouldn't dream of hiring somebody in a technical role without doing that technical assessment because the number of times where I've had candidates either on paper on the CV, say, I'm a SQL expert or in an interview, saying, I'm brilliant at Excel, I'm brilliant at this. And you actually put them in front of a computer, say, do this task. And some people really struggle. So you have to have that technical assessment.

Mike Yates, The British Psychological Society (Head of Data & Analytics)

I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

Shen Liu, Logickube (Principal at Logickube)