In an age where most businesses have a presence on the web, a full overview of client interactions on your website is an ever-important need for most companies. Here’s where the role of an Insight Analyst fits an organization's needs. They can bring value by identifying recurring patterns in client’s habits on the website, spot conversion rate issues, and carry out some ad hoc analytical deep dive to identify problems in performance metrics.
Overall, Insight Analysts represent an expert eye that watches and keeps track of unknown issues affecting the business. Insights Analysts can investigate several small and nearly invisible problems, either when there are well-defined business cases around them or by merely digging into data patterns and being able to recognize things that are not working properly. Either approach unlocks some invaluable opportunities for optimizing existing business processes, for all these issues would remain otherwise hidden and halt business growth and innovation.
Insights Analysts are the ones driving opportunities for growth with insights scoping across different business functions. They normally have superior attention to detail and unparalleled communication skills.