Insights Analyst

In an age where most businesses have a presence on the web, a full overview of client interactions on your website is an ever-important need for most companies. Here’s where the role of an Insight Analyst fits an organization's needs. They can bring value by identifying recurring patterns in client’s habits on the website, spot conversion rate issues, and carry out some ad hoc analytical deep dive to identify problems in performance metrics.

Overall, Insight Analysts represent an expert eye that watches and keeps track of unknown issues affecting the business. Insights Analysts can investigate several small and nearly invisible problems, either when there are well-defined business cases around them or by merely digging into data patterns and being able to recognize things that are not working properly. Either approach unlocks some invaluable opportunities for optimizing existing business processes, for all these issues would remain otherwise hidden and halt business growth and innovation.

Insights Analysts are the ones driving opportunities for growth with insights scoping across different business functions. They normally have superior attention to detail and unparalleled communication skills.

What are the main tasks of an Insight Analyst:

  • To convert business issues into analytical solutions.
  • Promoting the widespread adoption of analytical sound methods into every business decision.
  • Dig into unknown business problems to find potential root causes in the data available.
  • Provide actionable insights based on data trends anomalies.
  • A continuous search for optimization opportunities hidden within data patterns.
  • Develop, maintain and present data visualization and dashboard across different functions and key stakeholders.

What are an Insight Analyst’s requirements:

  • Strong knowledge of SQL querying and basic knowledge of R/Python.
  • Solid understanding of data visualization tools like Excel, Tableau, and Power BI.
  • Having advanced mathematical and statistical knowledge.
  • Have confidence in communicating and presenting findings across a range of stakeholders.
  • Mastering some data modeling and data manipulation.
  • Business acumen and the capacity to turn data patterns into actionable insights.

To discover more about the role of Insight Analysts in the current data roles spectrum please book a discovery call with us or visit our Insight Analyst FAQ section.