Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted marketing dollars.
Several tools can support marketing analytics efforts, from data collection to visualization:
Marketing Analytics is crucial for businesses to understand the effectiveness of their marketing activities. It allows them to discover opportunities for improvement, justify marketing spend, and increase the overall effectiveness of their marketing efforts.
We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.
Scott Crowe, Canva (Lead Recruiter - Data)