Deriving actionable insights from data, Data Analysts typically understand the underlying data and business well, and will need to articulate their insights succinctly to less technical audiences. Reporting & dashboarding are often the staples of a data analyst.

Product Analysts are data analysts who focus on web and mobile products. Conversion rate optimisation, A/B testing and user behaviour analysis are the bread and butter of product analysts.

Deriving actionable insights from data, Insights Analysts typically understand the underlying data and business well, and will need to articulate their insights succinctly to less technical audiences. Reporting & dashboarding are often the staples of an Insights Analyst.

Data Scientists focus more on the future than the past. With a strong foundation in statistics and maths, Data Scientists build models to predict the future.

Marketing Analysts are commercially savvy analysts who analyse marketing campaigns. With typically less technical acumen than other data analysts, marketing analysts make up for that with better domain knowledge and commercial acumen.

Data Engineers are responsible for moving data from A to B, ensuring data is always quickly accessible, correct and in the hands of those who need it. Data Engineers are the data pipeline builders and maintainers.